
2024 marked our fourth year of business, four years of continued client & revenue growth, and our most successful year yet. It also marked the close of our company's second full two-year election cycle.
One of the benefits of having our central operating system is that we track everything. Here’s a rundown on our 2024 election cycle client stats:
78 client engagements throughout ‘23 and ‘24. A peak of 48 active clients in May 2024.
3,416 Call Time Sessions totaling 4,816 hours of staffed call time.
378 Fundraising Events
489 Donor Meetings
2,077 pieces of Digital Fundraising
1,168 Fundraising Emails
705 SMS Broadcasts
204 Social Media Posts
128 Cold Email Campaigns
110 NV C&E Reports & 29 Utah State Reports
17,671 Postcards sold via Cards4Donors.com
None of this would have been possible without our amazing team members. We ended 2024 with twelve full-time staff members and are entering this year with six. Last year’s team was the largest we’ve ever had, and our current team is also larger than the five we started with in January 2023.
As we look back at 2024, everything we accomplished was because of the caliber of our team. Special shoutout and recognition for our following team members:
Admin Team: Noemi and Mhay
Nevada Team: Logan, Ruby, Zane, and Kimmy
Utah Team: Tanner, Jack, and Delaney
Paid Interns: Abigail, Soraia, and also Chelsie, Keaton, Maya, and Olivia
Here are all of our Associates for our 2024 November Company Retreat.

To Ruby, Noemi, Mhay, Kimmy, and Delaney, I’m excited about what we will accomplish in 2025 and 2026! There is a lot more to come.
Donor Data & CRM Technology
The best political fundraising firms are also data firms. You can break down Tissot Solutions into being a professional services company, a CRM technology company, and a data company. Coming to the table to provide a candidate with all three is the magic of what we do.
This cycle, we continued investing in our donor data, building out our Utah database from scratch and expanding our Nevada database to include data from over 311 campaigns and organizations.
We are proud to say that Tissot Solutions continues to have the best Nevada political donor data of any firm in the state, and after 18 months of servicing Utah candidates, we now have the best donor data for call time of any fundraising firm in the state of Utah.
Our verified mobile phones in both states are at 99% accuracy. We continue to purchase data from third-party sources, verify phone numbers from two data APIs, and have our paid Interns verify phone numbers by calling them. We do not present a call sheet to a client without that number having been verified through our rigorous process. Including our cost of paid interns and our enterprise contract software, we spent well over five figures during the cycle on CapEx to continue building out our donor data.
High-quality donor data is a key part of our service offering, and having the best data in Nevada and Utah differentiates us from other firms.
Lastly, Tissot Solutions continues to be the only fundraising firm in America that offers our own proprietary CRM software to our clients. A CRM (Customer Relationship Management) is an essential tool for tracking a candidate's contacts, donations, interactions, pledges, fundraisers, and more. Each campaign we work with has our central database that tracks everything they do for fundraising. No other firm has this, and it’s been the foundation of our success since we started offering it in March 2021.
Other Investments in Technology & Automation
Being the most technologically advanced fundraising firm in America is the core of what separates us from other fundraising firms. To this end, we’ve continued to invest in our central operating system and other forms of technology and automation.
Having one central database where we track digital meetings, fundraisers, call time, and more has proved crucial to our ability to scale services. The launch of this was covered in our 2023 year-in-review. Each weekday, we start our team meetings by going through every single upcoming client deliverable. Every Associate is held accountable for what their client needs, and from a management perspective, nothing in our client operations is missed. Combine that with our centralized approval system , automated Google Docs, and our automated Google Drive, and you have our recipe for success in 2024. We’ve never been more organized than we are now.
We also created a semi-automated database for call time scheduling. Our initial weekly email that goes out each Thursday is fully automated and tracks availability for dates such as employee PTO, company holidays, and client vacation schedules. We got rid of Calendly and have a new system for sending out call time calendar invites and tracking canceled sessions.
For events, we created a new automated system that sends out calendar invites to any new donations that come in on an event ActBlue or Numero donation page. Within one to two minutes of making an online donation, an event attendee automatically gets the calendar invite for the fundraiser. We also automated the creation of our event reminder templates for email & SMS communication with our attendees.
I firmly believe that every fundraising event should have a calendar invite and that guests should receive an email and, if possible, SMS reminders as the event approaches. Increasing communication with event guests and reducing the RSVP flake rate are crucial to maximizing the success of each client fundraiser.
Nevada
Northern NV
During the 2024 election cycle, Tissot Solutions continued to serve candidates for local, state, and judicial offices throughout Washoe County, delivering impactful results. We worked with over a dozen campaigns across the region, helping them set unprecedented fundraising records for the Washoe County Commission, Reno City Council, and Washoe School Board of Trustees.
I’m incredibly proud that Tissot Solutions remains the only fundraising firm in Nevada with full-time staff in both Las Vegas and Reno. Northern Nevada continues to be one of our company's most important markets. We take great pride in working with exceptional candidates and elected officials and continue to raise the bar for the amount of money raised in each race every cycle.
Here are some honorable mentions of new fundraising records set in 2024:
Alexis Hill — Washoe County Commission — $423,953
Devon Reese — Reno City Council — $383,180
Beth Smith — Washoe School Board of Trustees — $138,705
None of this would be possible without the incredible partnership we’ve built with Changing Dynamics. Riley, thank you for bringing us on in 2022 and for your continued partnership. Together, we’re completely changing the electoral landscape of Reno and beyond.
Looking at 2026, we have an open Reno Mayor’s race and many campaigns for the Washoe Commission, Reno City Council, Sparks City Council, Washoe School Board, and more. I’m thrilled for us to work again with our 2022 Northern NV Clients, show them how our service offering has improved, and for them to get to work with Kimmy Claussen. We lucked out by hiring Kimmy as our Northern NV Fundraiser, and I’m excited for her to stay on for this cycle.
Southern NV
Las Vegas and beyond continues to be our core market for candidate services. I moved here over five years ago to work for Congressman Steven Horsford and am proud of our continued excellence in Vegas fundraising.
This cycle, we worked on races for Las Vegas City Council, Clark County Commission, North Las Vegas, Judicial races, and we got to work with the incredible Assemblywoman Elaine Marzola on her $745,457 Assembly race (Go Elaine!!). We also worked on numerous Judicial races covered in a section below.
We had the honor of running fundraising efforts for Las Vegas City Councilmembers Brian Knudsen and Olivia Diaz, as well as CH Miller in his competitive Ward 5 race. The results? Game-changing.
From 2021 to 2024:
Brian Knudsen raised $684,467.
Olivia Diaz raised $700,191.
CH Miller outraised his opponent every quarter, pulling in $347,374 (’23 & ‘24) and secured a $81,033 fundraising edge by Q3 in a highly competitive race.
The new fundraising benchmark for incumbent Las Vegas City Councilmembers is $600,000. That’s a massive leap from the $230,337 Bob Coffin spent on his 2015 reelection and the $153,303 that Lois Tarkanian spent that year.
The stakes—and the funds—are higher than ever in Las Vegas politics.
We also had the privilege of running fundraising for Clark County Commissioner William McCurdy II in our first Clark County Commission race. This was a special one—William was one of the first people I met in Las Vegas, and working with him after all these years was incredibly rewarding. The results speak for themselves: $836,182 was raised during this election cycle, far surpassing the $533,950 he raised in his 2020 race.
In North Las Vegas, we’ve continued to set new standards for campaign fundraising.
Councilwoman Ruth Garcia Anderson had one of the tightest races in Nevada last year, winning by just 8 votes—proof that every dollar (and vote) counts. By election day, Ruth had shattered records, raising over $318,000 for her campaign.
We’re also proud of our earlier success with Pamela Goynes-Brown, who raised over $500,000 in 2022 to secure her Mayoral victory. With the 2026 Mayor’s race on the horizon, we remain excited to build on this momentum.
None of this work would have been possible without Ruby Valencia from our team. Ruby worked with Olivia from day one to the end and helped Ruth set a new fundraising record. I’m really excited that she’s staying on for 2026.
Judicial
During the 2022 election cycle, we began offering services to candidates for judicial office, expanding our expertise into this new market for fundraising. By the 2024 cycle, we worked with seven judicial candidates across various levels, including the Las Vegas Justice Court, Las Vegas Municipal Court, Reno Justice Court, and District Court.
We significantly invested in developing our judicial donor database, recognizing that judicial campaigns operate within a unique political giving ecosystem. This donor network is often distinct from those who contribute to non-judicial campaigns, requiring us to expand our database and map out an entirely new network of donors. We currently have donation data from 60 Nevada judicial races in our dataset and are working on more as we gear up for the next cycle.
In total, our judicial candidates raised over $1,00,000 during this past election cycle. We are thrilled to continue supporting great candidates for judicial office and deeply valued the opportunity to work with Tom and Russell Letizia, Cecia Alvarado, and Oso Guymon on Southern Nevada judicial races this past cycle. A special shoutout to Steve Wolfson for your continued encouragement and advice.
2026 marks a massive opportunity as dozens of District Court positions are on the ballot again. Our team is ready to build on our work this cycle and help even more distinguished legal practitioners continue servicing our community from the bench.
Utah
In June of 2023, we expanded services to the state of Utah. Across both years, we worked with 32 candidates for elected office. None of this work would have been possible without our partnership with Elevate Strategies. To Jackie, Gabi, and Ben, thank you for your continued trust and partnership with our firm. We are excited to build on the foundation we’ve built together and continue to heighten our level of service throughout the state.
Utah marked an important milestone for our firm—it was the first state we’ve expanded to outside of Nevada. With that came unique challenges: we had to adjust our systems and iron out what it meant to be a two-state firm, we had to build a new state database for the first time, and we had to find the right talent to be a part of our team and service our Utah clients. This was not easy, but after 18 months of working in Utah, I’m really proud of the problems we solved, the clients we helped raise the bar for, and that we have an incredible team member in Delaney who is continuing to be our Utah fundraiser.
The partners at Elevate have done a masterful job of what it means to build Democratic power in a state dominated by Republicans. If you look at 2024 voter changes for Kamala, Utah stood out with more Democratic votes than Biden had in 2020. I firmly believe this is a byproduct of running good candidates and giving Democrats good races to be excited about. Elevate recruited candidates for Governor, US Senate, State House, State Senate, School Board, and beyond. Their continued investment and passion for Utah is exciting, and we are thrilled to continue to be a part of their team. For more information on their work in Utah, check out the Elevate PAC substack here.
We worked with some incredible candidates and elected officials; here are a few standouts for 2024:
Brian King for Governor — Brian raised over $750,000 as a Democratic candidate for Governor. In Utah this is a big deal. Last year’s race had a lot of exciting moments, and working with Brian, Ann, and Rebekah really made it feel special.
State Senator Karen Kwan — In one of Utah’s most competitive State Senate districts, Karen raised over $233,000 for her race. This included doing national fundraisers in both Los Angeles and Las Vegas.
State Representative Verona Mauga—Verona shattered glass ceilings last year and became the first American-Samoan woman to be elected in state office on mainland America. As a first-time candidate, she raised over $100,000.
In total, our Utah clients raised over $3,000,000 across ‘23 and ‘24. For a state with far less political dollars than others, this is a number we are extremely proud of. For our firm, this election cycle was all about establishing our services and showing that we can help great candidates accomplish big things in Utah. The next two years, 2025 and 2026, are about expanding on this and improving our service offerings throughout the state.
Compliance
State and Local Compliance services remain a cornerstone of our offerings—and one of the most overlooked needs in both states we operate. In Nevada and Utah, there are no dedicated compliance firms for Democrats, leaving a significant gap in support. Each year, demand for our compliance services continues to grow as clients increasingly rely on us not just to help them raise money but to manage their state and local reporting obligations.
In Nevada, Tissot Solutions filed more C&E reports for clients than any other political consulting firm in the state. During the 2024 cycle, we managed C&E filings for 33 clients and filed over 100 reports on their behalf. We also expanded our compliance offerings to include Nevada State PACs and ran compliance for our first Independent Expenditure.
For Nevada state & local compliance, there are a few things we’ve implemented:
We use BankStatementConverter.com software to process all client bank statements into clean spreadsheets. This is especially helpful for ensuring that no expense is missed while doing expense reporting.
We built out automation that takes donation data in our proprietary client CRMs and turns it into a bulk contribution sheet for Aurora. This software allows us to finish one-half of a C&E report within five minutes.
We’ve started using Fintable.io to sync bank accounts directly to a central database and are implementing automated notifications for large transactions, cash-on-hand figures, and wire transfers.
We’ve taken full accountability for clients filing Annual Financial Disclosures on time. We send email reminders ahead of the Jan 15th filing, track who still needs to file, and then send additional email & SMS reminders, and if needed, we call them until it’s done.
Finally, our process involves three sets of eyes before a client is ever sent a finished C&E report for filing. Our Associates prepare the report, our Admin Team Audits it, and I, as the Firm Principal, have the final signoff on all reports.
In Utah, we provided state compliance services to eight candidates and are expanding our service offering to include candidates for the Salt Lake City Council. Unlike Nevada, each municipality in Utah has its own campaign finance reporting system, and the State compliance system is especially onerous. Utah state candidates are subject to 30-day and 7-day reporting periods for contributions, with 10% penalties assessed for each missed donation. By the end of 2024, our state Utah compliance services were fully documented and in motion with almost no penalties assessed for our clients.
In 2023, Tissot Solutions became a client of BravoSchrager. Working with Daniel Bravo was key to our ability to handle unique situations within Nevada compliance this past year and to provide better guidance to our clients. I can’t recommend working with them enough. Having our state’s premier political law firm on retainer gave us a huge leg up in advising clients and keeping them compliant.
Advocacy Non-Profit Fundraising
Tissot Solutions serves two customers — candidates for elected office and advocacy non-profit organizations. In 2024, we continued our work in growing development programs for the Nevada Conservation League (NCL), Planned Parenthood Votes Nevada (PPVNV), and the Children’s Advocacy Alliance (CAA).
In total, each development program saw year-over-year calendar growth in fundraising. We are particularly excited about both the Nevada Conservation League and Planned Parenthood Votes Nevada achieving double-digit year-over-year growth in fundraising. For three years in a row, NCL has continued to grow its development program, and we are really proud of the program we’ve run for them.
Our biggest change this year in serving advocacy non-profits is our solicitation method during events. Historically, our solicitations during event programs would yield little to nothing in additional donations. We completely changed this.
Starting with the Planned Parenthood Love in Action Reno Awards Dinner, we implemented a new solicitation method that verbally and visually recognizes each donor as they give live during an event. Each table has a QR code, and attendees are asked to scan the code and make a donation. As they do this, our team updates the live presentation to include their name and amount. We also have our MCs recognize each donation that comes in over the microphone and begin this part of the program with a waterfall ask that starts at $1,000 and works its way down to a donation of any size. This method has been magical. We’ve implemented this at four annual fundraising events, and at each one, our in-event fundraising has dramatically exceeded expectations.
This solicitation method allows us to give donors the opportunity to be generous and support an amazing advocacy organization in the presence of their friends, colleagues, and community. It also allows our non-profits to give more recognition than ever before, and as a result more donations at each fundraiser we organize.
Paid Interns
We had six paid Interns throughout ‘23 and ‘24. We continue to be the only Political Consulting Firm in Nevada with a paid Internship program. Our Interns work to improve our donor data, verify phone numbers, support our Associates at fundraising events, and learn more about the political fundraising process.
For Utah, one of the most critical projects our Interns worked on was transcribing the entire data set of political giving for Salt Lake County offices. Campaign finance reports for these campaigns are only downloadable as inconsistent PDF documents, and there is no way to create a Python script as we did for C&E reports here in Nevada. As such, our Interns transcribed 9,474 donations from 38 different candidates, covering over 100 different PDFs. This data is extremely valuable. Salt Lake County races are some of the biggest races in Utah in even years, and given the barrier to creating this, we are the only firm in Utah with this data set to offer our clients.
We’ve had great experiences with Interns from UNR, UNLV, and BYU and hope to start hiring our next Intern this spring.
Employee Benefits
In 2024, we rolled out healthcare insurance coverage as part of our employee benefits package, and all of our in-state full-time staff receive a benefit to cover health and dental insurance costs. For 2025, we plan on implementing an employee mileage reimbursement benefit to help cover all of our Associates driving in each market.
The number one benefit we are looking at offering next is student loan repayment assistance. Congress allowed Employers that offer educational assistance programs to expand coverage for student loan payments through December 2025. It’s my hope that Congress can make this permanent in this year’s tax bill. We also need more payroll and benefit providers, such as Gusto, that can help streamline this for small businesses like ours.
Looking Ahead to 2025 and 2026
Metadata
Our number one priority for the next election cycle is leveraging metadata for our clients. Tissot Solutions is the largest fundraising firm for candidates in Nevada and Utah. This gives us more data on client interactions with donors than anyone, and we can create a network effect from our scale.
First, it’s essential to acknowledge that we have clear boundaries between data that our clients own and data that the firm owns. We do not share client donor data without their permission and maintain a data wall between each client we serve. For our donor databases, we pull all of our data through third-party vendors for whom we pay. This distinction is outlined in all of our service contracts.
For metadata, we intend to start aggregating client interaction data with donors. This will give us important insights that nobody else has access to. Here are some examples:
We run more fundraising events than anyone in Nevada or Utah. We have exclusive data on which donors attend fundraising events and those that don’t. Some donors largely do all of their giving at events, and some donors don’t attend a single fundraiser. By aggregating this data, we know which donors in our databases are ripe for event invitations and which ones we can advise clients to solicit via a different medium. There are donors who have attended 15 or more Tissot Solutions client fundraising events and those who haven’t attended a single one.
The same goes for donor meetings. We know which donors have said YES to a one-on-one meeting and those who haven’t, so we can better advise clients on whom to ask for an in-person meeting.
We also will start tracking each call made to donors in our database. For example, we serviced over 13 candidates in Northern NV this cycle. Some Reno donors generously gave to almost all of them. We can track every call made to these donors, their connect rate, their success in getting a donation, and which clients donors reacted positively or negatively to. This will give us insights into donors’ overall engagement with political solicitations. We will know their average connect rate during call time, what time of day they are more likely to pick up the phone, and what percentage of calls lead to a donation.
We also have donors in our database who have been collectively called over a dozen times during call time but haven’t picked up the phone or engaged once (even with their correct mobile phone being provided). This implies we should never include them in a client call time session and find other ways to solicit them.
Leveraging metadata will allow us to provide better advice to our clients and to be more targeted in how we advise them to build relationships and solicit donors. It’s a win-win, both for our candidates and for the donors we work with.
Nevada Statewide Elections
During the 2022 election cycle, our firm raised money for candidates for Attorney General, Secretary of State, Lieutenant Governor, and State Treasurer. Together, they raised over $10 million, and three of them set new fundraising records for their races. That election cycle gave us a great deal of insight into what it means to raise money for statewide races.
All Nevada constitutional officers will be on the ballot again in 2026, and we are excited to bring our unique track record and expertise to running statewide fundraising programs for this cycle. As the only fundraising firm in the state with staff in both Northern NV and Southern NV, we are uniquely situated to serve statewide candidates. This starts with our continued work for Attorney General Aaron Ford. We can’t wait to get started on this following the legislative session.
Washington
This year, Tissot Solutions officially expanded its services to Washington State, making it our company's third state and fourth market.
This is more than just a business milestone—it's deeply personal. Washington is where my career in politics began. I owe my start to Katy Ozog, who introduced me to politics, and Raven McShane, who gave me my first fundraising job. The political community in Seattle was where I discovered my passion for this work and launched my career in political fundraising.
After leaving Seattle in 2018 to work on campaigns across the country, I’m thrilled to officially return and bring our services to Washington. This state is a dynamic and unique market for political services. It’s home to incredible elected officials, advocacy organizations, and PACs. At the same time, it has many established players—fundraising firms, general consultants, and other service providers—that have been servicing campaigns and causes for years.
Despite this, what we’ve consistently heard in conversations with consultants and organizations is that there’s room for more. Even with the existing firms, a gap remains for additional fundraising services. That’s why we’re excited to bring Tissot Solutions’ unique service model—professional services, donor data expertise, and CRM technology—to Washington. Our goal is to meet the needs of a part of the market that’s been underserved and help more candidates grow their fundraising potential. We aim to hire our first full-time Washington fundraising professional later this year.
Conclusion
Our success stems from our unwavering commitment to innovation and the belief that political fundraising can and should be better. For too long, the industry has been plagued by inefficiency, a lack of sophistication among service providers, and significant opportunities for improvement.
We aim to continuously expand our service offerings, deepen our commitment to technology, automation, and data, and, above all, elevate hospitality to enhance the quality of service we provide to our candidates and advocacy organizations year after year.
Each year, Tissot Solutions has made significant strides in enhancing how we serve our candidates—streamlining our processes, improving team training, attracting and retaining top talent, and consistently helping clients achieve record-breaking fundraising results.
In our first two years, 2021 and 2022, I like to say we were building the plane as it took off. We started with just one team member (myself as the Firm Principal) and three clients. By the 2022 election cycle, we had grown to over 22 clients and six full-time staff members.
Since 2022, our growth has been remarkable. While 2021 and 2022 were about building the plane, 2023 and 2024 were focused on refining the plane—making it more efficient, powerful, and effective for our clients. Today, the plane has been built, and I couldn’t be more excited to take this platform and our unwavering commitment to fundraising excellence into the next election cycle.
We’re more prepared now than ever, and I can’t wait to start.
Cheers to a big 2026,
Kalani Tissot
Firm Principal, Tissot Solutions LLC
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